
The Foundation
Social media management basics
Choosing the right services to offer
Creating a standout brand kit in Canva
Building a high-converting portfolio without experience
Must-have tools for SMMs, free and paid
Offers and Pricing
Pricing your SMM services with confidence
How to create monthly retainer packages
Client Acquisition
How to find your first or next client
Getting clients from Upwork without competing on price
How to host a discovery call that closes
Using Instagram to attract clients organically
Instagram story strategies that sell your services
Client Work and Systems
Task and client management with ClickUp & Slack
Your onboarding system step by step
How to get paid, invoicing, tools, and payment plans
What to include in your client contracts
Content That Converts
Market research and competitor analysis
Content planning and scheduling
How to analyze client content and report resultsnt and report results3
AI & Advanced Strategy
Intro to AI for SMMs
Using AI to create content strategies
Building a prompt library
Viral scripting framework
Using ManyChat to automate DMs and comments
How to set up your business legally and professionally
